West Edmonton Mall, a massive shopping and entertainment complex in Alberta, Canada, has set a new precedent for the use of wireless technologies in retail. The mall offers customers a Wi-Fi network the size of 48 city blocks and is developing new ways to use the network to run operations, including mall security and customer check-in to its hotel.

This past spring West Edmonton retail tenants began selling Wemisphere access cards to shoppers. When an account is activated, customers are redirected to the tenant's Web site or a promotional page. Full Story...