America OnLine ready to reinvent itself

Five years after the tech bust, AOL’s bread-and-butter dial-up subscription business is declining because of cheap broadband Internet access. And Net stalwarts like Yahoo and Google, which AOL once dwarfed, are running away with the online advertising market.

But don’t count out the company that made “You’ve got mail!” part of the American lexicon. In a clear acknowledgement that the Internet is maturing beyond dial-up service and so-called “walled gardens” of content, AOL is reinventing itself. The company plans to launch in mid-August a new portal that will make the services and content that were previously available only to AOL subscribers free to everyone. A beta version of the site has been public since early in the summer. Full Story…

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