Caribou Coffee Offers Free Wi-Fi Service For Customers;

MINNEAPOLIS–(BUSINESS WIRE)–Aug. 28, 2006–Caribou Coffee announced today that it will offer free wireless fidelity (Wi-Fi) service for its customers across the United States. Through a partnership with Wandering WiFi, Caribou Coffee is the first in the coffee industry and the largest company-owned retailer to offer a free Wi-Fi service using the latest security technology.

By September 2006, Caribou Coffee customers will have access to the Caribou Coffee sponsored Wi-Fi service at participating locations. Stores in Omaha, Nebraska, served as the test market for the initiative that will extend to all Caribou Coffee stores where fast-access Internet service is available. Caribou Coffee designed its Wi-Fi program to accompany the needs of the vast majority of its customers, who average less than an hour per user session. Customers can find information about participating Caribou Coffee locations at www.cariboucoffee.com.

Caribou Coffee CEO Michael J. Coles said, “Caribou Coffee is proud to offer our customers Wi-Fi service with the most innovative security offerings as a way to provide an excellent experience to our customers who visit our stores. Many of our customers integrate technology into their mobile lifestyle and by providing the Wi-Fi service at Caribou, our customers can enjoy an added convenience for both business and leisure purposes.”

Customers will have access to free Wi-Fi during the first hour, and then will be asked to make a minimum $1.50 store purchase, about the price of a small cup of Caribou coffee, for each additional hour to receive a Wi-Fi access code.

Caribou Coffee selected Wandering WiFi to implement this first-of-its-kind project due to Wandering WiFi’s solution for safe and secure Internet access while providing branding possibilities for Caribou. Wandering WiFi President John Marshall said, “Many locations that offer wireless access are more dangerous than customers think. In many instances, customers can be disappointed with challenges in getting connected, sending emails or more serious issues like viruses.”

Connecting to the Wi-Fi service will deepen the customer’s relationship with Caribou Coffee by utilizing a Caribou Coffee branded network page where customers can register and opt-in to receive coupons and premium items from Caribou Coffee. By offering connectivity without the complicated hassle of a lengthy login or credit card process, Caribou Coffee understands the convenience desired by its customers. While connected, customers can feel safe in this state-of-the-art, secure environment. Coles added, “It’s about simplicity for the customer, and we understand the privacy that our customers want. Caribou Coffee is committed to be at the front of providing customer conveniences, great-tasting coffee and a comfortable atmosphere that make each experience at Caribou memorable.”

Understanding the security issues of Wi-Fi was paramount. “Caribou Coffee proactively sought to employ top level security to enhance their customers’ experience while ensuring reliability and safety in a wireless online environment,” Marshall said. “Numerous concerns, such as content filtering, spam monitoring and prevention, and a convenient log-in are many of the concerns other Wi-Fi providers don’t offer. Caribou Coffee underwent extensive research to make sure their customers could enjoy a premium branded experience combined with the latest security technology.”

About Caribou Coffee

Caribou Coffee Company Inc., founded in 1992 and headquartered in Minneapolis, Minnesota, is the second largest, company-owned, gourmet coffeehouse operator in the United States based on the number of coffeehouses. Caribou Coffee operates 416 coffeehouses, including eight licensed locations. Caribou Coffee’s coffeehouses are located in 16 states and the District of Columbia. Caribou Coffee offers its customers high-quality, gourmet coffee and espresso-based beverages, as well as specialty teas, baked goods, whole bean coffee, branded merchandise and related products. In addition, Caribou Coffee sells products to club stores, grocery stores, mass merchandisers, office coffee providers, airlines, hotels, sports and entertainment venues, college campuses and other commercial customers. In addition, Caribou Coffee licenses third parties to use the Caribou Coffee brand on quality food and merchandise items. Caribou Coffee focuses on creating a unique experience for customers through a combination of high-quality products, a comfortable and welcoming coffeehouse environment and customer service. For more information, visit the Caribou Coffee Web site at www.cariboucoffee.com.

About Wandering WiFi

Wandering WiFi is one of the leading wireless HotSpot and corporate wireless infrastructure solution providers in the United States. The company deploys customized wireless solutions for over 500 customers across the country, with locations including airports, cafes, hotels, condos and resorts, retail outlets and corporate offices. Wandering WiFi’s strategy is to provide turnkey solutions encompassing hardware, industry-leading software, technical support and unique customer experiences. Headquartered in Atlanta, Ga., Wandering WiFi was founded “by wanderers for wanderers.” For more information, visit www.wanderingwifi.com.


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