Taco Bell will be outfitting all its US restaurants with free Wi-Fi along with TV screens that will air music, lifestyle, entertainment and sports content to improve customers’ in-store eating experience.
By 2015, all 5,600 of its locations across the US will offer free Wi-Fi for its customers. Currently, only 40 restaurants offer the service.
Taco Bell’s announcement is a move to stay up to date in the fast-food world where chains like Starbucks and McDonald’s already offer free Wi-Fi to their customers.
The latter, for instance, provides free Wi-Fi at 11,500 locations across the US.
Since last July 1, all Starbucks outlets across the US and Canada began offering free, unlimited Wi-Fi. Prior to that, customers needed to sign in with an account and password, and were limited to two hours of internet use a day.
Taco Bell’s locations will feature TV screens that air programs from Restaurant Entertainment Network, the same service used by Denny’s, Arby’s, Wendy’s, Carl’s Jr, and Hardee’s.