Wi-Fi CERTIFIED(TM) Eases Retail Sales Process and Enables Consumers to Buy With Confidence

AUSTIN, April 16 /PRNewswire/ — The Wi-Fi Alliance has taken the guesswork out of buying Wi-Fi gear with a free white paper and new product search capabilities on its Web site, http://www.wi-fi.org/.

The paper targets retailers interested in learning more about the benefits of Wi-Fi CERTIFIED products, which include lower return rates and fewer tech support calls. In addition, the improved online search tool for Wi-Fi CERTIFIED product information helps consumers research Wi-Fi products before they head to the retail store or Web site.

The white paper, entitled “Wi-Fi CERTIFIED Makes it Wi-Fi: What Retailers and Consumers Need to Know,” provides easy-to-use information about Wi-Fi technology and the certification programs in place to support it. Retailers who offer Wi-Fi CERTIFIED products can be confident that their customers are taking home products that have been thoroughly tested for interoperability with other Wi-Fi CERTIFIED gear, and that those products will provide the very best user experience.

The new product search tool and white paper are available at http://www.wi-fi.org/.

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